Establishing a Culture of Sales Performance and Accountability
Consumer | Sales Force Capability | Sales Force Organization
Our client is a global auction business with services ranging from live auctions, online sales, private sales galleries, worldwide selling exhibitions, retail wine and diamonds, financing, and art education…
A Global CPG Company Transforms Their Line Review Process
Consumer Packaged Goods | Sales & Marketing Integration | Sales Force Capability
Our client, a $7.4B global consumer products company, sells a range of brands across three segments: Outdoor Solutions, Consumer Solutions, and Branded Consumables.
Re-Energizing the Sales Strategy at a Century-Old Company
CPG | Sales Strategy
In an effort to bring their products to market more efficiently, this company sought the help of Symmetrics Group to evaluate their sales strategy and recommend a go-forward plan.
Bridging the Gap Between Sales and Marketing
CPG | Sales & Marketing Integration
Our client successfully launched an effort to build a bridge for better communication and collaboration between its sales and marketing organizations.
Shifting From Reactive to Proactive in Customer Outreach
CPG | Sales Force Capability
Our client wanted to transform its customer outreach from reactive to proactive, uncovering revenue opportunities and improving its market share within its existing customer base.
Transforming from a Portfolio of Companies to a Portfolio of Brands
CPG | Sales Strategy
Our client launched an effort to integrate its siloed organization into one streamlined operation, including consolidating five separate sales and marketing teams.
CPG | Sales Leadership & Sales Force Capability
Our client’s sales team needed to transform their customer relationships from “What would you like to buy?” to “Here’s how we can help you grow.”