Establishing a Culture of Sales Performance and Accountability

Consumer | Sales Force Capability | Sales Force Organization

Our client is a global auction business with services ranging from live auctions, online sales, private sales galleries, worldwide selling exhibitions, retail wine and diamonds, financing, and art education…

A Global CPG Company Transforms Their Line Review Process

Consumer Packaged Goods | Sales & Marketing Integration | Sales Force Capability

Our client, a $7.4B global consumer products company, sells a range of brands across three segments: Outdoor Solutions, Consumer Solutions, and Branded Consumables.

Re-Energizing the Sales Strategy at a Century-Old Company

CPG | Sales Strategy

In an effort to bring their products to market more efficiently, this company sought the help of Symmetrics Group to evaluate their sales strategy and recommend a go-forward plan.

Bridging the Gap Between Sales and Marketing

CPG | Sales & Marketing Integration

Our client successfully launched an effort to build a bridge for better communication and collaboration between its sales and marketing organizations.

Shifting From Reactive to Proactive in Customer Outreach

CPG | Sales Force Capability

Our client wanted to transform its customer outreach from reactive to proactive, uncovering revenue opportunities and improving its market share within its existing customer base.

Transforming from a Portfolio of Companies to a Portfolio of Brands

CPG | Sales Strategy

Our client launched an effort to integrate its siloed organization into one streamlined operation, including consolidating five separate sales and marketing teams.

Sprouting New Sales Growth

CPG | Sales Leadership & Sales Force Capability

Our client’s sales team needed to transform their customer relationships from “What would you like to buy?” to “Here’s how we can help you grow.”